There are many questions that surface when you start looking at whether you should create a customer loyalty program, the first one being to understand your motive behind wanting to. Have a listen to our podcast where Julia and Andrea talked about this in great detail. Then consider Mark’s five questions below.
Read MoreThere’s an interesting question that I’ve been asked many times in my business career, which centres around goal achievement. Whether that is adding something new to their lifestyle, wanting to get a new business initiative off the ground or trying to raise your profile in the competitive world of business.
When I give my answer, many of them nod with understanding….
Whatever the size of your business, from micro business to large conglomerates, it is only the flow of money into and out of your business that keeps your business alive. Let that blood dribble through your fingers for too long, and that business will suffer and eventually die. Just look at the demise of Debenhams, Arcadia Group, Mothercare to name just a few.
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