The December dip in learner numbers is nearly upon us, and at this time of year our thoughts turn to how we can fill profiles before the end of the year.  Normally this is a cue for all sorts of innovate thinking about marketing campaigns – what can we stick our branding on this year that might drum up interest in our existing or lapsed employer base and get them fired up to send their learners in our direction? While these tricks make us feel great in December as we struggle over our starts target, how many of these learners become Early Leavers in the New Year? Too many for comfort.

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