A few days back, I recorded a video about the customer journey and the importance knowing what that is.
Knowing the journey a business owner is going to take to become your customer is essential. (A Google search on the ‘Importance of mapping out the customer journey’ returned 833,000,000 results).
Read MoreThere are many questions that surface when you start looking at whether you should create a customer loyalty program, the first one being to understand your motive behind wanting to. Have a listen to our podcast where Julia and Andrea talked about this in great detail. Then consider Mark’s five questions below.
Read MoreThere’s an interesting question that I’ve been asked many times in my business career, which centres around goal achievement. Whether that is adding something new to their lifestyle, wanting to get a new business initiative off the ground or trying to raise your profile in the competitive world of business.
When I give my answer, many of them nod with understanding….
