Can You Be Bothered ?
Apathy is a lurker.
This Business Demon hides in the shadows and never makes any dramatic appearance and is often unseen. You never notice exactly when it started to take hold of you but it imperceptibly, it coils its comfortable arms around you and then gently starts to squeeze the life from you.
However, its affects can be devastating to your thinking, your life and your business.
How Do You Know If You Have Apathy ?
Here are some of things this demon can do to you:
You don’t feel the same excitement about winning a contract that you used to. It’s just another piece of work for the business.
You may start to work a little longer each day, occasionally at first but a few months later, it becomes the norm. You don’t get much more done because you aren’t focusing on any goal.
You stop exercising as much as you did because you know you’re pretty fit and you can handle missing a few sessions. Soon you miss a few more until at some point, you’re not doing any.
You start snacking during the day and maybe drinking just a little bit more in the evening but you know that’s alright. You can stop anytime if you want to, right?You start missing a couple of school events that your children are in. It’s just this once, so it won’t be a problem. You know you’ll make it up to them at some point.
You start neglecting your responsibilities, like working on the business, communicating with your teams and keeping in touch with your customers. Nobody seems to notice so that’s fine.
You’ve stopped enjoying the hobbies you may once have had and your now you’re even losing interest in the business itself. It just doesn’t thrill you like it used to.
You have become a victim of Apathy, one of the PAINS that your Business Demons inflict on you.
Understand Where The Apathy Came From.
To lift yourself out of the grave that Apathy is digging for you does take effort. Effort to stop working so many hours, to get out and exercise, to start working with your teams and to make the effort to show your customers that you do care about them.
You need to set goals that you can break into small tasks and celebrate the achievement of each one as you tick them off. You need to rebuild the relationships with your loved ones and rekindle the passion you had for your hobbies.
You need to dig out the reason why you started your business in the first place and remember the excitement you used to meet each day with.
However, the start of dragging yourself out of the trough is to recognise that you’re in it in the first place. That Demon does it’s best to stop you recognising that, even though it’s so apparent to others.
This is how great quality Business Coaching can help. They will be able to see things you can’t and identify areas where you need to concentrate your effort. They will give you robust feedback and not pay heed to the myriad of excuses (i.e. bullshit) that you come up with.
Get A Plan To Shake Yourself Free
They will give you a plan to break the grip that Apathy has on you and to shake yourself free of it’s arms.
At Be Astute, we have been helping Business Owners like you break free from Apathy, as well as the four other Business Demons. We help you create a Battle Plan to help you to Vanquish your Business Demons.
We dare you to be bothered to take some action and complete our free Business Quiz, by clicking on:
Shake off the Business Demon of Apathy and see where your business is right now.
Bill/Mark : October 2022