What GAINS are you making in your business ?
It’s easy to think the walls are closing in on you, as the press and social media are having a field day with reporting all that is currently happening here in Blighty. If you allow it, that negative spin can start pulling you down into the abyss gloom and despair.
But we are not doomed!
The world continues to turn in its inimitable fashion and while other business owners may seem to be quaking in their boots and taking their eye of the ball, now is the time you can make those GAINS count and leave your competitors behind.
So, what are these GAINS? Read on for enlightenment.
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On the importance of not trying to eat the whole Elephant at once
The great beauty of writing these blogs is it gives you the opportunity to read a whole load of background material to support the ideas you are trying to put across.
I’ve been using the elephant eating scenario for a while now but I had no idea I was quoting Archbishop Desmond Tutu.
I just though it was a random expression that someone thought up for a seminar one day.
Anyway; to quote Archbishop Desmond Tutu.
“there is only one way to eat an elephant: a bite at a time”
It does make more sense when you know where the quote comes from.
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Are you thinking about how easy it is for people to consume your websites content ?
So I’m approaching the end of another week of working in partnership with Snook Digital.
We, with luck, will have two customer websites going live next week which is in itself very exciting. But what’s more interesting is the difference in style and format that the two clients have adopted; and how that is influenced by the potential consumers of the websites content.
Back in the day the directors at Be Astute were responsible for running a large work based learning provider; how people learn and consume information is very much in the Be Astute DNA.
So here’s something to contemplate on a Friday. How appropriate is your website for your target market ?
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