Want To Get More Out of Using Social Media As A Business ?
Want To Get More Out of Using Social Media As A Business ?
Most of us know social media is great way to connect with new audiences and expand our sales potential. But we are also uncertain of he best way to go about it - unfamiliar jargon and not being clear about what it is we are trying to achieve do not help.
When & Where ?
This is a 5 week course held one morning a week.
So; Five Friday mornings;
On Zoom
Dates On Request.
T&C’s
Course Content
Using a case study of a household brand we explore how that organisations vision and aims translate through to the brand values to their audience and how social media is being used to meet business needs.
We explore the marketing tools available to organisations of different sizes and how budget and other factors play a part in decided what is an appropriate strategy.
Learn about the different tools and channels which can be used for digital marketing and explore their relevance to your organisation and how they can be used to amplify your message or generate audience engagement.
Using a case study of a household brand we explore how that organisations vision and aims translate through to the brand values to their audience and how social media is being used to meet business needs.
We explore the marketing tools available to organisations of different sizes and how budget and other factors play a part in decided what is an appropriate strategy.
Learn about the different tools and channels which can be used for digital marketing and explore their relevance to your organisation and how they can be used to amplify your message or generate audience engagement.
By the end you will have;
A social media strategy for your organisation linked to clear business objectives and maximising impact for your budget.
An understanding of the different tools available and which ones will be of most use to you.
Key performance indicators for your social media activity so you can evaluate performance.
A sensible social media policy you can apply in your organisation.